Molehill
Know what is actually working in your marketing.
Molehill reads your store, your site traffic and your ad accounts, and tells you in plain words which ads, prices and promotions moved your sales, how sure we are, and what to do next.
We don't make mountains out of molehills. Or the other way round.
3 things we promise
Written down before the first customer, so you can hold us to them.
Honest numbers
Every figure comes with a likely range and a label that says how sure we are. When your data can't show something yet, we say so instead of filling the gap with a confident guess.
Stays connected
We check every connection daily: expired logins, changed reports, missing days, a broken pixel. You hear about it from us, with the fix, before it touches your numbers. While something is broken, we pause the advice that depends on it.
A few moves, not a dashboard
1 page. At most 3 recommendations at a time, each with its likely effect, what must not drop, and the date we report back on whether it worked. The detail is 1 click away for the days you want it.
How it works
Set-up takes a few clicks per source. Everything is read-only.
Connect
Your store (Shopify or WooCommerce), Google Analytics, and your ad accounts on Meta, Google and TikTok. Email tools like Klaviyo if you use them.
We build the picture
Up to 2 years of history: what sold, what you spent, what changed, and what each change did. Prices, deals, ad budgets, stock-outs, launches, including changes you never wrote down.
You get 1 page
Why your sales changed, split into its parts. What each ad platform really brought. Profit after VAT, fees and all ad spend. And 2 or 3 next moves.
Every move is followed up
Did it happen, did it pay off, did anything we told you to watch drop. Your record builds over time, and so does ours: you can see how often our estimates landed where we said they would.
What we measure
The same things you argue about in a Monday meeting, with numbers behind them.
Sales and profit
Sales, orders, conversion and order value; profit after VAT, discounts, refunds, fees, product costs and ad spend; margin by product group.
Ads
Spend by platform and campaign, what the platform reports, what arrived in your store, and what the ads most likely added on top of what you would have sold anyway.
Your changes
Price changes, deals, promotions, new products, paused campaigns, stock-outs. Logged by you or found in your data, each with its effect and a label for how sure we are.
What we won't do
- Show a number without saying how sure we are.
- Sell your data, or use 1 store's data to help another.
- Contact your customers.
- Touch your accounts or change anything without your say-so. All access is read-only.
- Tell you to change 10 things at once. Nobody can, so we don't ask.
Pilot programme, winter 2026/27
We are onboarding a small number of online stores on Shopify and WooCommerce, free of charge, in exchange for honest feedback. You connect your data; we set you up within days; you get the full page and a say in what we build next.
Write to us with your store's address and which ad platforms you use.
hello@molehillapp.com